For the past several
years, online marketing has narrowed down the massive global market into
smaller local markets. Can they still get smaller?
That's easy for vertical
marketing, the act of endorsing goods and services to a severely-limited niche.
You aren't just looking at a business catering to a certain city but also to a
certain target market. For example, vertical marketers may only deal with one
plumbing company per city or town to help increase brand awareness even more.
