Tracking Visits and Conversions

Online businesses are meant to cater to online buyers and make it easier for them to do business with a particular company, whether they’re buying a product or hiring a service. However, you cannot assume that just because your website is up and running, customers will automatically visit it. You need to keep track of the site’s performance and how it results in successful sales—and this calls for online marketing experts to conduct a website audit.

Auditing… a Website?

Auditing may be an accounting term but it applies to monitoring your website too. A site auditor compiles the associated website content data in a number of spreadsheets. This includes the frequency of visits to the website, the keywords you’re using for your content, the pages the visitors check out, and the presence of any broken links. In some ways, you can even discover the browsing patterns of visitors and their geographic location.

Playing Ball with Search Engines

Search engines are constantly updating their algorithms to better sift out the quality websites and content from spam-laced pages. Google’s Panda and Penguin, in particular, are targeted towards poorly written content and spam links. Combined with search engine probes that sift the site for any loose material, they have the power to lower your site’s ranking in search results pages.

A website audit should be properly executed and documented, preferably by an internet marketing professional. The amount of data gleaned from it will help you improve the website and your marketing efforts.