Online marketing is like war, so it pays to be prepared for battle.
However, adequate preparation won’t make your company an overnight success, but
it will definitely get you firing in the right direction, and hopefully you’ll
emerge victorious. Here are some tips for you to remember:
Blog
It’s important for your business to blog on a regular basis because you’re
sending a message to the search engines that your company site is active. This
should help put you at the top of search results because you are seen as a
potential source of new information.
Clean Email List
Make certain that the email you send is compliant with the Controlling
the Assault of Non-Solicited Pornography and Marketing Act of 2003 or CAN-SPAM for short. This means that you should only be emailing those
who agreed to be put on your marketing list, and the email should contain your
full business address plus an option to “unsubscribe”. Violations of the CAN-SPAM
act could result in fines and even jail time.
Measurable
data
Unlike traditional advertising, online marketing is much easier
to measure. With web analytics and statistics, you know exactly where conversions
came from, and what your areas for improvement are.
Patience
Unless it’s paid search marketing, you will need to wait for results. There is no way to predict how long an impression takes to be converted to action, so give it time to work.
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