Tracking Visits and Conversions

Online businesses are meant to cater to online buyers and make it easier for them to do business with a particular company, whether they’re buying a product or hiring a service. However, you cannot assume that just because your website is up and running, customers will automatically visit it. You need to keep track of the site’s performance and how it results in successful sales—and this calls for online marketing experts to conduct a website audit.

What Online Marketing Companies Can Do For You

When your current traditional advertising methods are no longer working in promoting your business, perhaps it’s time for a change in platform. With so many things that can now be done over the Internet, it is no surprise that many multinational and local business owners have taken their marketing campaigns online.

The problem for many business owners, however, is how to make their strategies effective. Some don’t even fully know how to properly promote their businesses online. If you have yet to see the positive results of your internet marketing efforts, then it could be time to hire professional help.

Must-Haves for Successful Online Marketing

Online marketing is like war, so it pays to be prepared for battle. However, adequate preparation won’t make your company an overnight success, but it will definitely get you firing in the right direction, and hopefully you’ll emerge victorious. Here are some tips for you to remember:

Blog

It’s important for your business to blog on a regular basis because you’re sending a message to the search engines that your company site is active. This should help put you at the top of search results because you are seen as a potential source of new information.

Two Ways to Successful Online Marketing

The Internet has changed the marketing landscape in various ways and has levelled the playing field for startups and established businesses alike. Traditional marketing channels, in contrast, was somewhat limiting in that only established businesses with deep pockets could afford costly marketing strategies like TV and plugs or newspaper ads.

However, despite the unlimited possibilities online marketing has to offer, not all businesses succeed in getting their message across to their online audience. At the same time, businesses have to contend with bad reviews that spread like wildfire on social media. Yet by following a few sensible tips, your online marketing efforts will eventually yield fruit.

Critical Metrics for Online Marketing Success that Need to be Measured

Successful online marketing for businesses─ including plumbing businesses─ would never be possible if not for two critical aspects: implementation and measurement. The simple premise behind this is that it is one thing to launch a web marketing campaign to promote a business but an entirely different thing to measure its effectiveness and accomplish set goals.
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Critical Metrics for Online Marketing Success that Must Be Monitored

Bounce rate – The bounce rate is the percentage of website visits wherein users only view a single page before opting to click out. Bounce rates are critical because they essentially tell how useful or interesting visitors see a website. A high bounce rate means that visitors may find a website boring or not helpful at all. Decreasing the bounce rate requires specific, custom changes to a site’s setup, which can be better administered with help from local internet marketing firms like Wthree Group of Companies Ltd. Whether you’re implementing plumbing SEO strategies or establishing your brand via social media, it helps to have a professional at your side.
http://wthree.ca/critical-metrics-online-marketing-success-must-monitored/

Online Marketing can Speed up the Expansion of Your Plumbing Business

The fate of Canada’s plumbing industry is mainly based on the trends prevalent in the construction industry. As long as the construction industry remains one of the fastest-growing businesses in the country, plumbing businesses will keep thriving. This is because the highest demand for plumbing services is in construction, where plumbing system installation and maintenance are necessary. No wonder utility system construction, which includes plumbing, is on the top ten list of the fastest-growing small business sectors in Canada.
http://wthree.ca/online-marketing-can-speed-expansion-plumbing-business/